11 November 2009

not mourning the departure

After our first attempt to hail the departure of McDonalds failed, S was determined to try again, so we went again a few days later and braved the line for a final "góðborgari" for me and a McFish for him. As always, the food tasted exactly like the McDonalds in France or Canada or America (the only locations I've tried it) and came in the exact same packaging as always. Nothing special there except for the line snaking out the door and the trail of cars idling for the drive-through window.

The replacement joint opened only hours after McDonalds closed, so one week later we went to sample the new wares. For proper comparison purposes, I ordered the same thing on the menu as before, still called "góðborgari" (apparently the Icelandic names weren't copyrighted by McD's), still located in the same spot on the light-up menu, still without explanation of what it contained. The new joint doesn't have fish burgers so S had to go with something else, breaking the continuity.

In terms of décor, it seems that all they did was swap out the sign, and order a bunch of round brown stickers with the new logo that they slapped over all the spots where the golden arches were. Everything that was yellow and red before is now brown (brown shirts, brown writing, brownbrownbrown), but otherwise they're doing their best to replicate the feeling. As many of the names as they can are almost the same (McFlurry is now Flörri or something that sounds pretty much the same if you say it in Icelandic), and the burgers are still served in boxes like the McD's style, although I confess to being less than charmed by their graphic design. The boxes are covered in neon pink and blue squiggles with one of the new brown stickers slapped on top. Still, they're a domestically produced package so yay for that I suppose.

Foodwise, it's a mixed bag. The burger is undeniably that Icelandic flavor of patty, detectable upon first bite. The sauce was also pure Icelandic burger-sauce, the kind you can buy in squeezebottles at any quickieshop. The one positive change in the burger department is that the vegetables were recognizable as what they were- crisp real lettuce and a properly flavorsome tomato. Still, would I go out and pay for this in the rather inconvenient location when Búllan is so much closer and at least makes efforts at secret sauce? Probably not. I don't love burgers-in-boxes that much, and the fries weren't superlative in any way either.

I also tried a chocolate shake since I don't remember the last time I had one and that was so wretchedly non-chocolate flavored that I gave up after drinking about a quarter of it. So much for brand new excitement. I think I'll save up my kronurs and go somewhere that's got a worthwhile menu like Basil and Lime, where I went with a friend on Saturday. Go, get the lobster pasta and order extra bread to soak up that ridiculously decadent cream sauce. Don't bother with Metro unless you're going for the I-am-living-modern-history angle.

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